Lean Customer Development: Building Products Your Customers Will Buy Hardcover – June 8, 2014
Author: Visit ‘s Cindy Alvarez Page ID: 1449356354
About the Author
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
Series: LeanHardcover: 240 pagesPublisher: O’Reilly Media; 1 edition (June 8, 2014)Language: EnglishISBN-10: 1449356354ISBN-13: 978-1449356354 Product Dimensions: 1 x 6.2 x 9.2 inches Shipping Weight: 8.8 ounces (View shipping rates and policies) Best Sellers Rank: #39,976 in Books (See Top 100 in Books) #19 in Books > Business & Money > Economics > Commerce #42 in Books > Business & Money > Industries > Retailing #76 in Books > Business & Money > Marketing & Sales > Customer Service
Originally Posted At http://ift.tt/1RywDAx
Give Me The Basics? – Customer Development Is All About Testing That Hypotheses.
Lean Customer Development by Cindy Alvarez is one of the latest releases from the O’Reilly Lean book series with each release focusing on a different element of the Lean Startup Model. The earlier books have included titles such as Lean Analytics and UX for Lean Startups, and this books focuses on how you can integrate customer development into the product life-cycle. The idea of customer development as described by the Lean Startup model is that a startup business concept is just a series of untested hypotheses, and that the Customer Development process is way of testing and validating each of those hypotheses to discover the correct model.
What Do You Like? – Providing A Complete Guide.
No matter if you work for are a startup company or established organisation this book has chapters devoted to enterprise size companies. The book has case studies throughout and includes practical advice. To help reinforce the knowledge the author has included takeaways with the key points from the chapter. The book impressed me as it provides a complete guide to the process from the start of a customer development project right through to the end.
Give Me The Low-down On One Concept From The Book? – It’s All Problem Solving.
I am a true believer of the context driven testing model and the fact that "The product is a solution. If the problem isn’t solved, the product doesn’t work." A similar concept runs throughout the book about finding the true problems the customer is facing and how customer development can help you find that.
Give Me One Quote From The Book?
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